Would you ever imagine that the law library at the headquarters of a Fortune 500 company would be completely emptied of all its contents just so people can PAINT?
Would you ever imagine that a retail store would hire a rock band and buy a custom T-Shirt press just to promote their grand opening?
These examples and many, many more depict the viability of art as a tactic to drive awareness, traffic, revenues and (for nonprofits) donations.
Art is universal. Art is affordable. Art is an outlet for experssion. Art is an outlet for individualism. Art is defined in the eye of the beholder. Art is messy. Art is loud. Art is FUN!
The next time you consider ways in which to ramp-up your business's traffic, revenue, exposure, etc. - you may want to try a little art. E-mail marketingdrivethru@gmail.com for ideas on how to integrate art into your marketing efforts.
Tuesday, August 4, 2009
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